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The Lilith eZine - SEO / Advertising Toronto Website Design & Toronto SEO
Advertising Opportunities > Web Advertising
The Lilith eZine, Art History Archive, Feminist eZine and Lilith Gallery Network is advertising and donation supported. You or your company can do your part to help support the websites by either donating or advertising on our network of websites. Thank you for your support! If you're strapped for cash, but still want to support the Lilith eZine please join the Lilith eZine Facebook page and leave us a comment.
How Do I Advertise? To advertise just pick a specific webpage (or webpages) that you'd like to advertise on and contact us. Have a look at our standard rates below. Note: We do offer bulk rates if you order 10 or more ads at a time. Ask for more details. Once the ads have been placed you can send payment via PayPal. (Depending on the exchange rate we sometimes accept Canadian dollars, but usually its American dollars.) Our Websites:
We also operate over 60 blogs, including Feminist Truths, My Search for a Home, The Bicycle Mechanic, In My Hair, Product Reviews Canada, The Male Brain at Work, Fashion Salon, Clean Air Canada and many more. Statistics The Lilith eZine / Lilith Gallery Network gets over 760,000 unique visitors per month (approx. 25,500 per day) and our average visitor stays for 4.4 pages. That is over 9.1 million visitors and 40 million hits per year! Web Advertising Rates To learn more about our regular and premium advertising rates please contact us. You can have multiple links (up to 3) in an ad. There is an additional charge for extra links. EXAMPLES:
Button Advertising - We can even add a mouseover effect so your button image changes to a different button to attract more attention. Button Advertising is a square image that is 160 x 160 pixels in size. It includes ALT text so it will still be picked up by search engines for specific keywords. EXAMPLE:
 For banner advertising you have two choices for size: 100 pixels tall by 600 pixels wide; 600 pixels tall by 160 pixels wide. It includes ALT text so it will still be picked up by search engines for specific keywords. EXAMPLES:
What are the Benefits of Link Advertising / SEO? If you're not familiar with Search Engine Optimization here is a definition for you: SEO is the process by which a person gets their website to the top of the search results page for a particular keyword or phrase by creating links to that website using those keywords. ie. If your website sells "antique water pistols" for example then you simply link to your website using those keywords... and then do it hundreds of times from lots of websites, especially popular websites which are either on topic or on a similar topic. Now what is the advantage of being at the top of the search engine results for particular keywords? Well according to research by Donna Fontenot and Cornell University that top spot receives between 42% and 56% of the clicks when people are searching for that topic. According to Donna Fontenot 89.82% people click on the first page and 10.18% click on the second page. And if the content on your website is really good and deserves that top spot, it makes sense that people will spend more time on your website.
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What is the Difference between SEO and SEM? SEO is about being at the top of the list naturally, due to your website being more optimized for that topic (due to a combination of keyword density and the number/quality of links going to it). SEM (Search Engine Marketing) is Pay-Per-Click programs like Google AdWords which allow you to pay for advertising that appears either on the side or just above the search results. Its not permanent and you are paying anywhere from 1 penny to several dollars for EVERY click you get (depending on the topic there is a lot of bidding for that top spot, especially when people are trying to sell expensive products). But SEM advertising gets a lot less clicks than being in the top spot of the search results does. The actual CTR varies depending on the keywords and the ad being shown, but these are the average Click-Thru-Rates according to Google. Advertisers Click Thru Rates #1 Spot: Approx. 8% #2 Spot: Approx. 5% #3 Spot: Approx. 3% According to a British study, Britans are over 9% more likely to click on a local link. Since Google ranks a website's relevance based on how local they are, a site which is local is also more likely to get the top spot. Thus if you're advertising a product or service in Canada that has be purchased in person it makes sense that you would prefer Canadians coming to your website and not random people from around the globe. References Pinpointing Search Engine Optimization Search Engine Click Thru Rates http://training.seobook.com/google-ranking-value http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf http://www.iprospect.com/premiumPDFs/iProspectSurveyComplete.pdf
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