Advertising Opportunies
The Lilith eZine - SEO / Advertising



Toronto Website Design & Toronto SEO

Advertising Opportunities > Web Advertising

Donate to the Lilith Gallery

The Lilith eZine, Art History Archive, Feminist eZine and Lilith Gallery Network is advertising and donation supported. You or your company can do your part to help support the websites by either donating or advertising on our network of websites.

Thank you for your support!

If you're strapped for cash, but still want to support the Lilith eZine please join the Lilith eZine Facebook page and leave us a comment.

Advertising Space

How Do I Advertise?

To advertise just pick a specific webpage (or webpages) that you'd like to advertise on and contact us.

Have a look at our standard rates below. Note: We do offer bulk rates if you order 10 or more ads at a time. Ask for more details.

Once the ads have been placed you can send payment via PayPal. (Depending on the exchange rate we sometimes accept Canadian dollars, but usually its American dollars.)

Our Websites:

The Art History Archive

The Automotive eZine

The Canada eZine

The Entertainment eZine

The Environmental eZine

The Fashion eZine

The Feminist eZine

The Gothic eZine

The Health eZine

The Politics eZine

The Religion eZine

The Technology eZine

The Lilith Gallery

Lilith News Blog

We also operate over 60 blogs, including Feminist Truths, My Search for a Home, The Bicycle Mechanic, In My Hair, Product Reviews Canada, The Male Brain at Work, Fashion Salon, Clean Air Canada and many more.

Statistics

The Lilith eZine / Lilith Gallery Network gets over 5.2 million unique visitors per month (approx. 170,500 per day) and our average visitor stays for 4.4 pages.

That is over 62 million unique visitors and 272 million hits per year!

Web Advertising Rates

To learn more about our regular and premium advertising rates please contact us.

You can have multiple links (up to 3) in an ad. There is an additional charge for extra links.

EXAMPLES:

Looking for a quality bicycle mechanic for handy advice? Get free advice, tips, brush up on your mechanical skills or bicycle terminology plus useful info about fixing your bicycle and keeping abreast of the latest bicycle technology. Find local bike mechanics who can help you!

How much is your home worth? Are you thinking about selling? If you live in Toronto, why not get a Free quote to determine the value of your home? If you're looking to buy a home, why not get Toronto home listings delivered by email?

Button Advertising - We can even add a mouseover effect so your button image changes to a different button to attract more attention.

Button Advertising is a square image that is 160 x 160 pixels in size. It includes ALT text so it will still be picked up by search engines for specific keywords.

EXAMPLE:

Ani DiFranco - The Madonna of Folk Music

For banner advertising you have two choices for size: 100 pixels tall by 600 pixels wide; 600 pixels tall by 160 pixels wide. It includes ALT text so it will still be picked up by search engines for specific keywords.

EXAMPLES:

Goth Personals Canada

Advertising Space

What are the Benefits of Link Advertising / SEO?

If you're not familiar with Search Engine Optimization here is a definition for you: SEO is the process by which a person gets their website to the top of the search results page for a particular keyword or phrase by creating links to that website using those keywords.

ie. If your website sells "antique water pistols" for example then you simply link to your website using those keywords... and then do it hundreds of times from lots of websites, especially popular websites which are either on topic or on a similar topic.

Now what is the advantage of being at the top of the search engine results for particular keywords? Well according to research by Donna Fontenot and Cornell University that top spot receives between 42% and 56% of the clicks when people are searching for that topic. According to Donna Fontenot 89.82% people click on the first page and 10.18% click on the second page.

And if the content on your website is really good and deserves that top spot, it makes sense that people will spend more time on your website.

SEARCH CLICK THRU RATES According to Donna Fontenot According to Cornell University study
Rank CTR Ratio compared to rank #1 CTR Time Spent
#1.42.13%1x56.36%28.43%
#2.11.90%3.5x less13.45%25.08
#3.8.50%4.9x9.82%14.72%
#4.6.06%6.9x4.00%8.70%
#5.4.92%8.5x4.73%6.02%
#6.4.05%10.4x3.27%4.01%
#7.3.41%12.3x0.36%3.01%
#8.3.01%14.0x2.91%3.68%
#9.2.85%14.8x1.45%3.01%
#10.2.99%14.1x2.55%2.34%

Advertising Space

What is the Difference between SEO and SEM?

SEO is about being at the top of the list naturally, due to your website being more optimized for that topic (due to a combination of keyword density and the number/quality of links going to it).

SEM (Search Engine Marketing) is Pay-Per-Click programs like Google AdWords which allow you to pay for advertising that appears either on the side or just above the search results. Its not permanent and you are paying anywhere from 1 penny to several dollars for EVERY click you get (depending on the topic there is a lot of bidding for that top spot, especially when people are trying to sell expensive products).

But SEM advertising gets a lot less clicks than being in the top spot of the search results does. The actual CTR varies depending on the keywords and the ad being shown, but these are the average Click-Thru-Rates according to Google.

Advertisers Click Thru Rates

#1 Spot: Approx. 8%

#2 Spot: Approx. 5%

#3 Spot: Approx. 3%

According to a British study, Britans are over 9% more likely to click on a local link. Since Google ranks a website's relevance based on how local they are, a site which is local is also more likely to get the top spot. Thus if you're advertising a product or service in Canada that has be purchased in person it makes sense that you would prefer Canadians coming to your website and not random people from around the globe.

References

Pinpointing Search Engine Optimization

Search Engine Click Thru Rates

The SEO Checklist

http://training.seobook.com/google-ranking-value

http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm

http://www.cs.cornell.edu/People/tj/publications/granka_etal_04a.pdf

http://www.iprospect.com/premiumPDFs/iProspectSurveyComplete.pdf

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